Thursday, January 2, 2014

Why 'WhatsApp' and nothing else?


WhtasApp has recently crossed the milestone of 400 million active users. Apparently, there is no instant messenger that has these many number of users, forget about them being active. These are quite a whopping numbers for a company which is comprised of merely 50 employees out of which mostly are engineers. The integration of WhatsApp has become so deep that the stories are making rounds on the internet where the app either helped them with something big or changed their lives, which also include Indian doctors saving heart patients. WhatsApp was founded by two guys, Jan and Brian, who have spent combined 20 years together at Yahoo! Inc. before starting WhatsApp Inc. Even after a huge user base WhatsApp's About page reads "WhatApp Inc. is an early stage technology startup..". This clearly signifies that the WhatsApp Inc. will be going high and higher in future. In the beginning, WhatsApp took its charge on Messaging. Messaging which was considered as one of the most innovative technology ever developed in mobile communication, had been murdered by WhatsApp in a very short period of time after its appearance in the various App stores. This cross-platform messaging app has faced several severe criticism form all over the world, followed by being hacked a couple of times, but its popularity never slid down. Even though there were established and more secured old messengers like BBM (BlackBerry Messenger), WhatsApp broke though the ice and introduced a simple yet classy messaging app. Not only BBM but there are still several competitor messaging apps such as WeChat, Line, Snapchat, Hike, Nimbuzz, etc. in the wild but there's hardly anything that could alter WhatsApp. Recently a study revealed that most teenagers in the age group of 16-18, are dumping Facebook and migrating towards WhatsApp which in their view is cool.
WhatsApp Teaser Image
Let it be witty icons or time saving broadcast messages, WhatsApp's features have always been unique and widely accepted by majority of its user base. The updates of the application are regular and in every update there are some upgrades (mostly desirable) and bug fixes which make the messenger more reliable and stable at the same time. There has been a lot of graphics seen on social media which depicts the breakup of relationships due to Last seen timestamp on WhatsApp which is nothing but a throat-choke for this app on most platforms, except Apple iOS. Sharing images and in turn sharing ideas is a breeze on WhatsApp and video sharing is a fun. Even though these features are easily available on plethora o f apps but the overall package that WhatsApp offers is undeniable. Sharing Voice messages serves the purpose of VOIP and direct calling. 
Features is not the only factor behind the success story of WhatsApp but its compatibility on array of devices, starting from a budget Nokia Asha to fingerprint reader iPhone to six incher Android phablets. WhatsApp acceptability can also be witnessed through major carriers in an intensive smartphone user country like India introducing WhatsApp oriented plans at a pocket friendly price. This will increase application's integration to new heights and to a huge number of users. 
Back in August Times of India had reported that technology enthusiasts are sad about absence of Indian tricolor on WhatsApp and developers did respond in time providing an update with Indian flag right before Republic Day along with flags of several other countries. 

Features that  users expect:
  • Sending of any file regardless of its type and format
  • Real time calling
  • Last seen time stamp removal
  • Option to send compressed as well as uncompressed image maintaining the resolution
Though there might be an unending list of desirable features that we want to see in WhatsApp in future, while these are very few which are possible to inoculate in no time. Let us wait and watch the limits where WhatsApp will reach in near future.

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