Motorola had lost its market in India with the last breaths taken along with Motorola Fire, Defy and Defy Plus. In November, when Motorola launched Moto G, the budget, top-of-the-line specification phone, the market scenario changed dramatically. Indians had no clue about what they're going to witness and the drama got bigger when Motorola launched its G in Indian market at an astonishingly affordable price, unlike what expected by many Tech-Gurus. Motorola made an exclusive deal with Flipkart to sell its new line of products and it just worked buttery smooth.
Now, with an invite from Motorola for a new affordable yet sturdy smartphone (most probably Moto E), Indian smartphone vendors are already shivering. Sub 10000 rupees category is mostly dominated by these Indian vendors, like Micromax, Karbonn, Lava and Xolo. Though Samsung, Sony and HTC have their smartphone in this segment, they ain't an apple of one's eye.
If rumors are to be believed, Moto E will launch with some of the most desirable specifications, one of it would be Android KitKat 4.4 OS running straight out of the box. Smartphones are being launched in dozens a month but lack of system updates is what holding consumer back from buying those. Moreover, there's hardly any internationally recognized brand that offers a stock Android experience at this price point.
As hinted by rumors, the specifications of Motorola Moto E are:
- 4.3" qHD 960×540 (~256 ppi) display
- 1.4 GHz Dual Core Processor
- 5 MP Rear and VGA front camera
- Android™ 4.4 Operating System
- 1 GB RAM, 4 GB ROM
- MicroSD expansion support upto 32 GB
- 1900 mAh battery
- Dimensions- 124.8 x 64.8 x 6.2 mm
It would not be justice if we comment upon specifications of Moto E just now, but hey, we're discussing tech, it's the next face which is about to be unveiled. Now, if you are about to get such powerful specs at a price of 8999 rupees, I'd bet, there's hardly any person who's seeking a budget Android and ignore this phone. No one's willing to buy a Micromax with a comparatively lower brand image (Micromax fanboys please forgive me if I've hurt your feelings) and cheaper build. At this price point, Moto E will get all its target locked in a view to devastate the competition, not only Indian vendors but also international mates.
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